It’s time for Game 7, again.The Sharks will face off against the Colorado Avalanche Wednesday night in a winner-take-all game to head to the Western Conference final against the St. Louis Blues, who won a Game 7 of their own Tuesday night.We turned to our Sharks beat writer Curtis Pashelka and his Denver Post counterpart Mike Chambers to lend their expertise as we sort through the matchups and possibilities in Game 7.Question: If Joe Pavelski is able to return from his head injury, what …
Episode 21 of the Play Your Part Television Series will air on Saturday 10 February 2018 on SABC 2 at 18h00.Here’s what to expect:Episode 21 tells the stories of Celeste Louw from the Optimystic Bikers Against Abuse; Thobile Mushwane of Dental Marathon and Mike Sharman from the Put Foot Foundation.Celeste Louw shines some light on the long journey to healing after domestic abuse. Celeste is an Optimystic Biker Against Abuse and she shares her personal journey of healing after abuse to shine some light on this violation of human rights.Play Your Part ambassador and founder of Dental Marathon Thobile Mushwane tells us about how his organisation raises awareness and funds for oral health care and education in Africa. Thobile led Dental Marathon, its sponsors and volunteers in a mission to climb the highest mountain in Africa, Mount Kilimanjaro, in Tanzania in 2017.Mike Sharman puts shoes on feet through the Put Foot Foundation.Play Your Part is broadcast at 18:00 on Saturdays on SABC2.To get involved in playing your part in South Africa:Check out the conversation on Twitter: #GetInvolvedTell us how you Play Your Part through our social media channels:Follow us on Twitter: @PlayYourPartSA;Follow Brand South Africa on Twitter: @Brand_SA; orLike us on Facebook: Official Brand South Africa.
Share Facebook Twitter Google + LinkedIn Pinterest Over the last several days we have been monitoring soil temperatures in a field near the Seed Consultants, Inc. main office. At 9:30am on Wednesday April, 11 soil temp at a 2-inch depth was 38 degrees Fahrenheit. After warm, sunny weather, 24 hours later soil temp in the same area of the field was 51 degrees. Corn requires 55 degrees Fahrenheit for germination, soybeans require 50 degrees. Although soil temperatures can reach sufficient levels after a few days of warm weather, it is important to keep in mind that they can drop just as quickly. On Friday April 13 the soil temperatures had climbed to 69 degrees F. However, after cooler weather and 1.3 inches of rain over the weekend, soil temp was at 40 degrees F this morning.When planting into adequate conditions, it is important to keep the forecast in mind. The first 24 hours a seed is in the ground are critical to its survival, and a cold wet rain in this time period can cause cold shock, which can kill seedlings.Wet weather is delaying burndown and allowing weeds to continue to develop. Over the last week our agronomy staff has observed marestail (that emerged last fall) beginning to bolt as well as giant ragweed that are 1 to 2 inches tall. Herbicide applications should be made as soon as weather and soil conditions allow. Be sure to follow labeled rates of products and make applications when weeds are no taller than 4 to 6 inches.As we have observed in the past, spring winds and storms bring with them black cutworm and armyworm moths. Over the last several days the eastern Corn Belt has experienced weather conducive to moth migration north while growing weeds in fields provide areas for moths to lay eggs. Growers should monitor moth reports (click here for Purdue’s Moth Trap Report) and scout fields to determine if pests are present and if an insecticide treatment should be made.
Trends Driving the Loyalty Marketing Industry I’m frequently an “only.” I’m often the only woman in a boardroom, speaking on a conference agenda, or attending an executive meeting. And I work in a field that’s often considered female-led: Media, PR, and advertising tend to have a higher percentage of women. Even so, at the most senior levels, women are left behind.According to the 2018 Women in the Workplace study by McKinsey & Company and LeanIn.org, a measly 4 percent of Fortune 500 companies have a female CEO. Further, only 19 percent of senior management positions are held by women. Similarly, in the advertising industry, only 11 percent of creative directors are female. And the CEOs of women’s lifestyle media outlets like Bustle, Refinery29, PopSugar, and PureWow are all men. Women are underrepresented at every level in corporate America, despite obtaining more degrees, even at the doctoral level.So why does this matter? Because if a company’s people don’t look like the society surrounding the business, how can products and services — and, by extension, their marketing — be expected to meet society’s needs? Diverse teams generate better ideas, and better ideas improve the bottom line. Similar to the insufficiency of female directors in Hollywood, our society is robbed of the ability to hear stories in advertising that accurately depict life from women’s perspective.How a Lack of Representation Hurts CompaniesThis lack of representation impacts business in two ways. The first is quite simple: Stereotypes in advertising are bad for business. Compared to gender-balanced brands, male-skewed brands are valued, on average, $9 billion less. This suggests that too many brand marketers maintain an antiquated view of who buys their products, both now and in the future. This fallacy results in losing market share to brands with broader gender appeal that are liked by both men and women.The proof is found in Kantar’s AdReaction study, “Getting Gender Right,” which recently discovered that females are over-targeted in categories like laundry and household products and under-targeted in areas like automotive. Being “progressive” these days can be as easy as challenging outdated assumptions that only women buy laundry detergent and dish soap.Change is happening, but not fast enough. In our research at Exverus Media, alongside Nielsen AdIntel, we found that several traditionally female-targeted brands like Huggies, Pampers, Kotex, Tampax, and Tide have all recently begun shifting their media mix, perhaps realizing that men buy diapers and women watch sports. Advertising investments for these products on ESPN increased by more than 32 times over the past 10 years, even when accounting for inflation.On the flip side, businesses can be positively impacted by ensuring gender equality, first on their boards and subsequently in their media and messaging. The brands that most quickly disrupt the status quo will have the most to gain: Valuation growth of disrupter brands is 165 percent higher than incumbent brands, according to Kantar.How Brands Can — and Should — AdaptWith the rise of online-based direct-to-consumer brands like Glossier, Birchbox, Stitch Fix, and ThirdLove — all women-founded — the traditional thinking by old-school male-led brands is being shaken up. These D2C brands cater to the explicit needs and desires of their target audience — women — and, therefore, deliver a superior experience to those women while old-guard brands are flat or in decline.In response, we’re starting to see incumbent brands employ female directors like Kim Gehrig, who took on the recent controversial Gillette ad. The ad’s anti-toxic masculinity TV spot delivered “unprecedented levels of both media coverage and consumer engagement,” according to P&G CFO Jon Moeller.“Only” women aren’t waiting around for change — it’s happening now. One example can be found in an organization called WIMMIES (Women in Media), a 501(c)(6) nonprofit networking group for women in the Los Angeles area working in digital media. “Wimmies’ mission is to empower women to ascend the ranks in the media and marketing industries. We do this through networking and educational events. We’ve all heard the oft-referenced quote, ‘It’s not what you know, it’s who you know.’ As a woman, you have to cover both,” says Amy Halvorsen, Wimmies co-founder and digital account executive at Disney Interactive.She goes on to explain, “Women drive the world economy, and it’s a financial miss to exclude their voices. In this era…it’s risky for media companies and brands not to include women at the highest echelons.”Other organizations dedicated to increasing women’s visibility in executive roles include She Runs It and The Female Quotient, which hosts women-inclusive embedded series at events ranging from Cannes to SXSW. By expanding the number of women who have decision-making power and influence over the advertising produced, women are far less likely to be marginalized within ads themselves.It’s a strong call to action, not only for women in the marketing industry, but also across the country. When women’s voices aren’t being heard — whether it’s in meetings or in the media — we need to take it upon ourselves to seek them out. It’s not just about leaving money on the table; it’s also about our responsibility to each other and our shared future. Tags:#advertising#brand advertising#branding#marketing#women#women executives#women in advertising#women in business#women leaders Related Posts The Dos and Don’ts of Brand Awareness Videos Talia Arnold Digital Marketing Jobs in the Government Sector AI is Not the Holy Grail of Sales, at Least Not… Talia Arnold is the co-founder of media company Exverus.
A tableau on Shambhu Lal Raigar, who had allegedly hacked and burnt to death a 48-year-old Muslim labourer from West Bengal, Mohammed Afrazaul, at Rajsamand in December last year, was taken out during a Ram Navmi procession in Jodhpur on Sunday. The tableau depicted a Raigar lookalike man with a pickaxe in his hand.Dressed in clothes similar to what Raigar was wearing when he appeared on a video footage while killing Afrazul, a man bearing a striking resemblance with him sat on a throne-like chair in the tableau. For a brief duration, the tableau also showed a man lying in front of the Raigar look alike and the latter making a gesture of hitting him.A huge banner hung at the tableau called upon Hindus to “protect [their] sisters and daughters and liberate the country from Love Jihad”. It stated: “Hindu bhaiyon jago, apni bahan beti bachao. Love Jihad se desh ko azad karana chahiye.”The banner also carried pictures of the tableau’s sponsor, Shiv Sena leader Hari Singh, with folded hands, and Raigar along with a pickaxe.Raigar, lodged in the Jodhpur Central jail pending his trial, had filmed the act of killing Afrazul and posted the video on social media.Police were yet to take any action against the organisers. Deputy Commissioner of Police (Jodhpur East) Amandeep Singh said the police had not received any complaints. However, he said he had learnt about the tableau from the local media persons.The procession marking Ram Navmi has been taken out in Jodhpur for the last 35 years. For more than a decade, it has been organised under the banner of Vishwa Hindu Parishad (VHP). The organisers claim that the tableaux generally depict the subjects of public interest and current affairs.This is not the first instance of Raigar getting support from the hardline groups. A week after he was convicted, hundreds of Rashtriya Swayamsevak Sangh and VHP activists had taken out a protest march in Udaipur and clashed with the police at the Court Circle. The protesters had also unfurled a saffron flag on the District Court building.
MOST READ “Before, we had players arriving one or two days before the tournament,” Tiu said. “It was difficult. Now, we have a younger squad. A more energetic one. And they listen better.”The Mighty quintet will draw its firepower from a roster composed of noteworthy names from the amateur ranks: UP’s Juan Gomez-de Liaño, NU’s Troy Rike and La Salle’s Santi Santillan. They will be joined by Angelo Wongchuking, St. Benilde’s Justin Gutang, ex-pros Jett Manuel and Joseph Yeo; PBA D-League Finals MVP Gab Banal; Filipino-American prospects Jeremiah Gray and Roosevelt Adams, ABL star Jason Brickman and CBA veteran Randolph Morris.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsBut the spotlight will shine on two-time NBA champion Lamar Odom and Ginebra import Justin Brownlee.“Physically, he looks pretty good,” Tiu said of Odom. “He seems to be in good shape but the basketball shape is a different story.” Lamar Odom and Justin Brownlee (center) will spearhead Mighty Sports’ return to the Dubai Invitational caging. —DENISON DALUPANGMighty Sports is looking to make the most out of a roster laden with youth and NBA talent when it returns to the Dubai International Basketball Championship next month.“They look better right now [and] that’s a good sign. We are in pretty good shape,” said Charles Tiu, who will reprise his role as head coach in the tournament starting Feb. 1 at Al Ahli Sports Club.ADVERTISEMENT Didal’s Tokyo journey begins with systematic training US judge bars Trump’s health insurance rule for immigrants PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss LATEST STORIES ‘We are too hospitable,’ says Sotto amid SEA Games woes Grace Poe files bill to protect govt teachers from malicious accusations View comments Oil plant explodes in Pampanga town Don’t miss out on the latest news and information. Mighty will face PBA Governors’ Cup champion Magnolia in an exhibition match on Tuesday at Ronac gym in San Juan.Sports Related Videospowered by AdSparcRead Next Private companies step in to help SEA Games hosting Oil plant explodes in Pampanga town Lacson backs proposal to elect president and vice president in tandem SEA Games hosting troubles anger Duterte