4chan, the infamously crude message board, is currently down due to a distributed denial of service (DDoS) attack and has been since the early morning hours according to the site’s Twitter account. The attack comes just a day after similar attacks slowed down Bank of America’s Web services.4chan founder Moot announced that the site was down at 2:39 a.m. PST, saying “Site is down due to DDoS. We now join the ranks of MasterCard, Visa, PayPal, et al.–an exclusive club!” The site’s Twitter account announced the outage in a similarly humorous style:The 4chan status page lists several parts of the site as being up, but “Boards”, “Post images” and “Static files” are all listed as down and the site barely loads after a minute or two. Even this, however, is changing over time with the intensity of the attacks. Geekosystem editor Robert Quigley ponders who could be behind the attack, asking if it could be Tumblr users still hanging on to the Tumblr/4chan battle of earlier this year. Quiqley goes on to wonder if it could be the banks themselves acting in retaliation or even 4chan itself. It would be a move straight out of a movie to DDoS attack yourself, wouldn’t it? What’s the best way to prove your own innocence? Make yourself the victim. We don’t have any information on who is behind the attacks, but that would be some high drama right there. The safer bet, though, might be that supporters of the various sites that have been taken down by Anonymous are retaliating. We’ll keep an eye out on 4chan’s status page for an explanation. mike melanson Top Reasons to Go With Managed WordPress Hosting Related Posts Why Tech Companies Need Simpler Terms of Servic… Tags:#news#web A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Market
Trends Driving the Loyalty Marketing Industry I’m frequently an “only.” I’m often the only woman in a boardroom, speaking on a conference agenda, or attending an executive meeting. And I work in a field that’s often considered female-led: Media, PR, and advertising tend to have a higher percentage of women. Even so, at the most senior levels, women are left behind.According to the 2018 Women in the Workplace study by McKinsey & Company and LeanIn.org, a measly 4 percent of Fortune 500 companies have a female CEO. Further, only 19 percent of senior management positions are held by women. Similarly, in the advertising industry, only 11 percent of creative directors are female. And the CEOs of women’s lifestyle media outlets like Bustle, Refinery29, PopSugar, and PureWow are all men. Women are underrepresented at every level in corporate America, despite obtaining more degrees, even at the doctoral level.So why does this matter? Because if a company’s people don’t look like the society surrounding the business, how can products and services — and, by extension, their marketing — be expected to meet society’s needs? Diverse teams generate better ideas, and better ideas improve the bottom line. Similar to the insufficiency of female directors in Hollywood, our society is robbed of the ability to hear stories in advertising that accurately depict life from women’s perspective.How a Lack of Representation Hurts CompaniesThis lack of representation impacts business in two ways. The first is quite simple: Stereotypes in advertising are bad for business. Compared to gender-balanced brands, male-skewed brands are valued, on average, $9 billion less. This suggests that too many brand marketers maintain an antiquated view of who buys their products, both now and in the future. This fallacy results in losing market share to brands with broader gender appeal that are liked by both men and women.The proof is found in Kantar’s AdReaction study, “Getting Gender Right,” which recently discovered that females are over-targeted in categories like laundry and household products and under-targeted in areas like automotive. Being “progressive” these days can be as easy as challenging outdated assumptions that only women buy laundry detergent and dish soap.Change is happening, but not fast enough. In our research at Exverus Media, alongside Nielsen AdIntel, we found that several traditionally female-targeted brands like Huggies, Pampers, Kotex, Tampax, and Tide have all recently begun shifting their media mix, perhaps realizing that men buy diapers and women watch sports. Advertising investments for these products on ESPN increased by more than 32 times over the past 10 years, even when accounting for inflation.On the flip side, businesses can be positively impacted by ensuring gender equality, first on their boards and subsequently in their media and messaging. The brands that most quickly disrupt the status quo will have the most to gain: Valuation growth of disrupter brands is 165 percent higher than incumbent brands, according to Kantar.How Brands Can — and Should — AdaptWith the rise of online-based direct-to-consumer brands like Glossier, Birchbox, Stitch Fix, and ThirdLove — all women-founded — the traditional thinking by old-school male-led brands is being shaken up. These D2C brands cater to the explicit needs and desires of their target audience — women — and, therefore, deliver a superior experience to those women while old-guard brands are flat or in decline.In response, we’re starting to see incumbent brands employ female directors like Kim Gehrig, who took on the recent controversial Gillette ad. The ad’s anti-toxic masculinity TV spot delivered “unprecedented levels of both media coverage and consumer engagement,” according to P&G CFO Jon Moeller.“Only” women aren’t waiting around for change — it’s happening now. One example can be found in an organization called WIMMIES (Women in Media), a 501(c)(6) nonprofit networking group for women in the Los Angeles area working in digital media. “Wimmies’ mission is to empower women to ascend the ranks in the media and marketing industries. We do this through networking and educational events. We’ve all heard the oft-referenced quote, ‘It’s not what you know, it’s who you know.’ As a woman, you have to cover both,” says Amy Halvorsen, Wimmies co-founder and digital account executive at Disney Interactive.She goes on to explain, “Women drive the world economy, and it’s a financial miss to exclude their voices. In this era…it’s risky for media companies and brands not to include women at the highest echelons.”Other organizations dedicated to increasing women’s visibility in executive roles include She Runs It and The Female Quotient, which hosts women-inclusive embedded series at events ranging from Cannes to SXSW. By expanding the number of women who have decision-making power and influence over the advertising produced, women are far less likely to be marginalized within ads themselves.It’s a strong call to action, not only for women in the marketing industry, but also across the country. When women’s voices aren’t being heard — whether it’s in meetings or in the media — we need to take it upon ourselves to seek them out. It’s not just about leaving money on the table; it’s also about our responsibility to each other and our shared future. Tags:#advertising#brand advertising#branding#marketing#women#women executives#women in advertising#women in business#women leaders Related Posts The Dos and Don’ts of Brand Awareness Videos Talia Arnold Digital Marketing Jobs in the Government Sector AI is Not the Holy Grail of Sales, at Least Not… Talia Arnold is the co-founder of media company Exverus.
Value Creators have a code. They have a certain mindset. It looks different to people who haven’t yet come to understand what the Value Creator knows. A lot of people have a mindset that is still diseased, poisoned by unhealthy beliefs and bad ideas.I Need a Motivator“My sales manager doesn’t motivate me.”Do you really need someone to motivate you? Okay, try this: If you don’t do the work I will fire you. Are you motivated yet? This is what motivation is, an external stimulus, a threat.Maybe what you really meant was that you wanted inspiration? So you need someone to convince you that your work is meaningful, that it is worth doing well, that it is worth giving yourself over to?If you ever want to do meaningful work, you are going to have to provide that meaning yourself. The only inspiration that lasts is the kind that comes from inside of you. Someone may come along on light the match that you are already holding, but you have to catch yourself on fire.I Need an IncentiveIncentives are bribes, aren’t they? If you do this, I’ll give you that. This is motivation, too. But instead of a threat it’s a reward.What it often says is that you are unwilling to do what is necessary unless someone is willing to bribe you to do it. Value Creators live by a different code. They are proactive. No one has to incentivize them to do what’s right. They have a greater internal incentives.I’ll Withhold Value“If they aren’t going to pay me what I am worth, I am not going to do the work.”That’ll teach them, won’t it, Sparky? It never pays to get value creation in the wrong order. If you want to capture value, you must first create value.Old Zig Ziglar said that you can have anything you want in this world if you help enough other people get what they want. He didn’t say withhold the value you can create for others until they give you what you want. Why not? because it doesn’t work that way. It never has.Never withhold. Do the work. The rewards will most surely follow.It’s Someone Else“My school system didn’t prepare me.”“My government should help me.”“This is all someone else’s fault.”Your school system didn’t prepare you. Your parents didn’t prepare you. Your first sales manager didn’t love you enough.You’ll never find the answers you are looking for by looking outside of yourself. You’ll never find what needs to change by looking to someone or something external. You will never find anyone more responsible for you than you. You are all you’ve got, make of it what you will.Believing or behaving differently is a diseased mindset.QuestionsWho is responsible for motivating or inspiring you?Why do you need incentives? What’s your real incentive for creating value?What do you gain by withholding the value you might create?Who is ultimately responsible for your results? Get the Free eBook! Learn how to sell without a sales manager. Download my free eBook! You need to make sales. You need help now. We’ve got you covered. This eBook will help you Seize Your Sales Destiny, with or without a manager. Download Now
Panaji: In a first, the Airports Authority of India (AAI) which manages around 126 airports, and Indigo 91.9 FM announced the launch of Goa Airport Radio at Dabolim International Airport on Saturday. Through the tie-up, Indigo 91.9 FM will now play specially curated music for the passengers at the airport. In addition, Goa Airport Radio shall have its exclusive jockey to enthral passengers by interacting with them, announcing flight-related information and playing passengers’ favourite music. With this, Dabolim International Airport has become the first airport among the airports being operated by AAI to have this type of facility for passengers.B.C.H. Negi, Airport Director, said, “Keeping the passenger profile in mind and to improve the customer experience, AAI decided to launch the radio station. at Goa airport in association with Indigo 91.9FM. This will help AAI to enhance the passenger experience and also make the time spent at airport a lot more engaging.” Mr. Satyanaryana Murthy, CEO, Indigo 91.9 FM, said, “As an International radio station, we at Indigo 91.9 FM have always endeavoured to offer niche services and We are confident that the flyers will have a great experience while enjoying our hand picked international music.”
As many as 60 government school teachers have been suspended for allegedly using fake B.Ed. degrees to get the jobs, a Uttar Pradesh Education department official said on Wednesday. District Basic Shiksha Adhikari (BSA) Chandra Shekhar said the teachers, all of who were earlier transferred from Mathura to other districts, will also face legal action. The official said over 4,500 government school teachers across the state who got jobs on the basis of fake B.Ed. degrees or other certificates have been identified so far. Efforts are on to take speedy action against them, Mr. Shekhar said. The BSAs of different districts are identifying location of such teachers by sharing information, Mr. Shekhar said, adding that the number may swell further as probe is on.