Community News Your email address will not be published. Required fields are marked * Business News Make a comment Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy Living Now Is There Anything Better Than The Smell of Holiday Foodâ€¦In Summer??? By FIELDING MELISH Published on Thursday, June 6, 2013 | 12:45 pm 7 recommended0 commentsShareShareTweetSharePin it Community News Name (required) Mail (required) (not be published) Website Top of the News First Heatwave Expected Next Week Herbeauty5 Things To Avoid If You Want To Have Whiter TeethHerbeautyHerbeautyHerbeauty10 Instagram Girls Women Obsess OverHerbeautyHerbeautyHerbeauty7 Tips To Rejuvenate Winter Dry, Chapped LipsHerbeautyHerbeautyHerbeautyStop Eating Read Meat (Before It’s Too Late)HerbeautyHerbeautyHerbeauty6 Fashion Trends You Should Never Try And 6 You’ll LoveHerbeautyHerbeautyHerbeauty8 Easy Exotic Meals Anyone Can MakeHerbeautyHerbeauty Can you believe that just over 9 months ago we began enjoying the smells and flavors that said here come the Holidays? The smell of Gingerbread cookies wafting throughout the house mixed with the aroma of pumpkin pies cooling, always tempting that daring person to just to try and take a finger full before, Moms wooden spoon says, â€œwait for the whip creamâ€!The Holidays are always a great time for the Family to enjoy great food and make new memories and this summer the Cooking Camp (www.summerartacademy.com) is recreating the flavors and aromas of the Holidays while trying to make new delicious memories for Teens and Kids 7-17.â€œI love Holiday food and felt that it would be great to get that Holiday feeling in the middle of summer with some delicious creations like an Easter Bagel Breakfast Casserole, Roasted Chicken with Traditional Herb stuffing and Mini Pumpkin Pies made from scratch,â€ commented Cooking Camp Executive Chef Chris Allen.In the Holiday Cooking class, Teens and Kids get some great ideas of what to do with some of those large amounts of leftovers while learning the tricks of the trade from the Chef Instructors at the Cooking Camp, of which all Lead Instructors, have been trained at world famous Le Cordon Bleu College of Culinary Arts in Pasadena.All classes are a â€œHands Onâ€ Cooking experience and as Chef Allen likes to say. â€œSince I began this Camp in 2005, I have never wanted to simplify what we teach the kids and always focus on teaching the Kids Classic French Culinary techniques.â€â€œWe will be teaching the Kids an amazing Turkey Tetrazzini which utilizes leftover Turkey meat to create an amazing Pasta dish that was rumored to be named after a famous opera star in the early 1900â€™s, Luisa Tetrazzini by Chef Ernest Arbogast who worked at the Palace Hotel in San Francisco California,â€ lamented Chef Allen.One thing that stands out about the offerings of the Holiday classes is that they cover such a wide variety of the holidays like a Cinco De Mayo Nacho Casserole, Valentines Day dipped strawberries and Potato Latkes and all in one week. â€œI wanted to try to get in as many Holidays as possible and it was a natural to have the Chocolate dipped strawberries to represent the love and affection of Valentines Day,â€ remarked Chef Allen.So, if you find yourself looking for something exciting, delicious and enriching for your Teens and Kids to do this summer, why not let them bring home the smells and flavors of the Holidays from the Cooking Campâ€™s delicious Cooking the Holiday theme class.For more information visit Summer Art Academyâ€™s Cooking Camp at www.summerartacademy.com. Subscribe Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday More Cool Stuff faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Virtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDS Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadena
160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! Quick, call in the cameras, send out the press releases, watch closely and notify the neighbors: Los Angeles’ elected officials are doing … their jobs! For all the pomp and circumstance surrounding the filling of the city’s 80,173rd pothole Tuesday, you’d think that Mayor Antonio Villaraigosa and City Council members Wendy Greuel and Tom LaBonge have forgotten that this is the sort of thing they were elected – and get handsomely paid – to do. Don’t get us wrong: After years of neglect of the city’s roads, we’re thrilled that elected officials are finally taking potholes seriously. But let’s get real – this is no heroic effort. The politicians were merely using tax dollars that L.A. residents have paid for just that purpose. It’s great to see public servants actually serving the public. But it’s disheartening to see them act like this is a once-in-a-lifetime experience. AD Quality Auto 360p 720p 1080p Top articles1/5READ MORERose Parade grand marshal Rita Moreno talks New Year’s Day outfit and ‘West Side Story’ remake
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Trends Driving the Loyalty Marketing Industry I’m frequently an “only.” I’m often the only woman in a boardroom, speaking on a conference agenda, or attending an executive meeting. And I work in a field that’s often considered female-led: Media, PR, and advertising tend to have a higher percentage of women. Even so, at the most senior levels, women are left behind.According to the 2018 Women in the Workplace study by McKinsey & Company and LeanIn.org, a measly 4 percent of Fortune 500 companies have a female CEO. Further, only 19 percent of senior management positions are held by women. Similarly, in the advertising industry, only 11 percent of creative directors are female. And the CEOs of women’s lifestyle media outlets like Bustle, Refinery29, PopSugar, and PureWow are all men. Women are underrepresented at every level in corporate America, despite obtaining more degrees, even at the doctoral level.So why does this matter? Because if a company’s people don’t look like the society surrounding the business, how can products and services — and, by extension, their marketing — be expected to meet society’s needs? Diverse teams generate better ideas, and better ideas improve the bottom line. Similar to the insufficiency of female directors in Hollywood, our society is robbed of the ability to hear stories in advertising that accurately depict life from women’s perspective.How a Lack of Representation Hurts CompaniesThis lack of representation impacts business in two ways. The first is quite simple: Stereotypes in advertising are bad for business. Compared to gender-balanced brands, male-skewed brands are valued, on average, $9 billion less. This suggests that too many brand marketers maintain an antiquated view of who buys their products, both now and in the future. This fallacy results in losing market share to brands with broader gender appeal that are liked by both men and women.The proof is found in Kantar’s AdReaction study, “Getting Gender Right,” which recently discovered that females are over-targeted in categories like laundry and household products and under-targeted in areas like automotive. Being “progressive” these days can be as easy as challenging outdated assumptions that only women buy laundry detergent and dish soap.Change is happening, but not fast enough. In our research at Exverus Media, alongside Nielsen AdIntel, we found that several traditionally female-targeted brands like Huggies, Pampers, Kotex, Tampax, and Tide have all recently begun shifting their media mix, perhaps realizing that men buy diapers and women watch sports. Advertising investments for these products on ESPN increased by more than 32 times over the past 10 years, even when accounting for inflation.On the flip side, businesses can be positively impacted by ensuring gender equality, first on their boards and subsequently in their media and messaging. The brands that most quickly disrupt the status quo will have the most to gain: Valuation growth of disrupter brands is 165 percent higher than incumbent brands, according to Kantar.How Brands Can — and Should — AdaptWith the rise of online-based direct-to-consumer brands like Glossier, Birchbox, Stitch Fix, and ThirdLove — all women-founded — the traditional thinking by old-school male-led brands is being shaken up. These D2C brands cater to the explicit needs and desires of their target audience — women — and, therefore, deliver a superior experience to those women while old-guard brands are flat or in decline.In response, we’re starting to see incumbent brands employ female directors like Kim Gehrig, who took on the recent controversial Gillette ad. The ad’s anti-toxic masculinity TV spot delivered “unprecedented levels of both media coverage and consumer engagement,” according to P&G CFO Jon Moeller.“Only” women aren’t waiting around for change — it’s happening now. One example can be found in an organization called WIMMIES (Women in Media), a 501(c)(6) nonprofit networking group for women in the Los Angeles area working in digital media. “Wimmies’ mission is to empower women to ascend the ranks in the media and marketing industries. We do this through networking and educational events. We’ve all heard the oft-referenced quote, ‘It’s not what you know, it’s who you know.’ As a woman, you have to cover both,” says Amy Halvorsen, Wimmies co-founder and digital account executive at Disney Interactive.She goes on to explain, “Women drive the world economy, and it’s a financial miss to exclude their voices. In this era…it’s risky for media companies and brands not to include women at the highest echelons.”Other organizations dedicated to increasing women’s visibility in executive roles include She Runs It and The Female Quotient, which hosts women-inclusive embedded series at events ranging from Cannes to SXSW. By expanding the number of women who have decision-making power and influence over the advertising produced, women are far less likely to be marginalized within ads themselves.It’s a strong call to action, not only for women in the marketing industry, but also across the country. When women’s voices aren’t being heard — whether it’s in meetings or in the media — we need to take it upon ourselves to seek them out. It’s not just about leaving money on the table; it’s also about our responsibility to each other and our shared future. Tags:#advertising#brand advertising#branding#marketing#women#women executives#women in advertising#women in business#women leaders Related Posts The Dos and Don’ts of Brand Awareness Videos Talia Arnold Digital Marketing Jobs in the Government Sector AI is Not the Holy Grail of Sales, at Least Not… Talia Arnold is the co-founder of media company Exverus.
Sydney: Australian authorities have uncovered a USD140 million stash of amphetamines after an alleged criminal’s run-in with the law saw his drug-filled van crash into an officer’s car outside a police station. Security camera footage released on Tuesday showed a white van ploughing into the front of a vehicle parked outside a suburban Sydney police station before speeding off down the street. Police said the alleged 26-year-old driver was pulled over about an hour later, less than a 10-minute drive away from the accident scene. Also Read – Saudi Crown Prince ‘snubbed’ Pak PM, recalled jet from USThe van was said to be packed with moving boxes containing 237 kilograms of methylamphetamine, an illegal drug commonly known as “ice’, with a total estimated street value of AUS 200 million. Australia has a growing problem with meth, with a government report released last year showing the country has proportionally more users than most nations. The van driver has been charged with large commercial drug supply, negligent driving, and not giving particulars to police. He was due to appear in a Sydney court later on Tuesday. No one was injured in the incident.
We often hear about the NFL’s dominance in the mindshare of sports fans, and it’s hard to argue with the facts and figures floating around to support this notion. Pro football has been No. 1 in the annual Harris Poll survey of Americans’ favorite sports for three consecutive decades, and the NFL’s television ratings routinely trounce those of other sports. But, curiously, I was fooling around with Google Trends, and there is at least one area in which the NFL is not crushing the opposition: Google searches.The NFL is trailing the NBA by about 5 percent since Google’s Trends search data became available in 2004.There are a lot of factors that can cloud these results, including the possibility that not all search terms are being correctly attributed to each league. This is a particular issue for “football,” which is, as you probably know, what everyone outside the U.S. calls soccer. Recent improvements to Trends make this issue less problematic, but it’s still worth mentioning.The numbers also include worldwide searches; the NBA has a large global presence (particularly in Asia), and Google is, by definition, biased toward countries with a greater number of Internet users. For what it’s worth, the NFL is still tops by quite a bit within the U.S.Even so, it’s an interesting data point about the relative global reach of America’s biggest sports leagues. If we look at things from an international perspective, the NFL is not the behemoth it usually appears to be stateside.