Segmentation lessons from an ancient Roman fruit vendor

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr In your eagerness to stay on the leading wave of the digital transformation, is your bank sacrificing power for speed? Big data has the potential to help financial institutions create customer experiences that are meaningful, relevant and engaging on an individual level. But if you homogenize your use of digital channels and treat all your digitally engaged customers as if every one of them fits neatly into a handful of pre-defined segments, your financial institution is failing to maximize the power of your technology.THE IMPORTANCE OF SEGMENTATIONFinancial institutions are vast repositories of customer information, and they know more about their customers today than at any other time in history — even if many of them still don’t seem to realize it. That data is integral to creating the kind of personalized experience digitally indoctrinated customers crave, but it’s not the only ingredient you need. Segmentation right down to a granular level is also critical. continue reading »last_img read more